Underline is a newly established Egyptian digital agency. That provides Integrated Professional Marketing Solutions. And it has done a variety of projects for different industries. And its work has been admired by a lot of local and global clients.
My Main Duty was to create a full case study for the Agency to help it achieve its main goals and reach objectives. I have helped in the company strategy and the creation of the Visual Identity, Usable UI/UX for its new website. and a variety of other designs for the online and offline presence.
The process of the creation of Underline Brand Identity started with the idea of making it bold but in a very minimal way. To convey the marketing messages of the company to their potentials and current clients.
From choosing the most expressive colors and the professional looking typefaces. to the implementation of the brand characteristics on the identity samples and social media profiles.
The foundation of Underline agency is to provide fully integrated professional marketing services. With different ideas and highly skilled implementation. The agency counts on its creative employees and the experience it has in the market and the variety of projects it has done for different clients in different industries with different visions and goals.
I wanted to express the brand feel and look on social media by our chosen main elements. like the boldness found in the dark black and ivy mode font. to deliver the messages the right way.
Applying the visual characteristics in the agency newly designed website was from our main goals. during the creation of the usable experiences and minimal interface for the website. to make the clients find and know what they are looking for in the most simplest way. and to present the agency look in the most professional and bold way.