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Ahmed
Mahmoud

Infinity

Bold Rebranding for the ideal choice identity

Everyone recognizes the infinity shape. But I wanted to create something different that is special even though it's been designed hundreds of times. Linking the visual strategy with the brand core messages to boom confidently.

Bold characteristics to express the confident feel of the new look of infinity. With its popping colors and promising typeface.
Finding the spirit that will achieve objectives to grow faster was tough. But creating it was part of the creative process.

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